Amazing stats from recent research on the emergence of Baby Boomers. If you thought 60 was over-the-hill, think again the Boomers won’t accept it…60 is now the new 40!
This demographic tidal wave will have a greater effect on institutions and businesses than the aging of any previous generation. Because of the size and spending power of the boomers, mature values and trends will dominate marketplace realities.
1) “Aging in place†changes housing patterns.
Aging boomers have been characterized as suffering from wanderlust, and a percentage of the generation will relocate to traditional retirement communities in Florida and Arizona.
But more boomers report an intention to “age in place.†A majority want to live within a three-hour drive of their children and grandchildren. To help boomers remain in their home communities, local developers will start building more retirement-friendly housing, such as patio homes and gated communities. Del Webb, the nation’s preeminent builder of age-qualified retirement housing, has been introducing new communities in nontraditional retirement locales such as Colorado, Delaware, and Virginia.
Further, new companies will emerge that provide services at home for those who choose to age in place. These will include home delivery of gourmet meals, shopping services, and home renovation services and biomedical technologies to accommodate future aging disabilities.
2) Changing workforce dynamics will forestall the retirement exodus.
Retirement looms on the horizon for a generation, and employers are becoming nervous. Many restless boomers are retiring early to pursue unanswered dreams. Some are fed up with job stagnation; others fear the implications of recent layoffs and corporate downsizing, preferring to act rather than react. Boomers are also seekers, and many are confronting the dissonance between their youthful dreams and present-day realities.
Nonetheless, a Merrill Lynch survey last year predicted that more than 75% of boomers plan to work in some capacity in retirement; more than 10% intend to start new businesses. So companies committed to easing a boomer exodus will be developing ways for their boomer employees to rejuvenate. Hardened HR practices will gain new flexibility: job sharing, flex scheduling, intermittent sabbatical-style breaks. New businesses will appear to help companies and boomers actualize phased retirement, offering such services as “knowledge capture and sharing,†“social network analysis,†and “cultural change.â€
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